German Social Media & Community Manager

German Social Media & Community Manager

German Social Media Platform Content Planning & Execution (IG/Facebook/TikTok)

• Responsible for daily content planning, publishing, and operation of Instagram, Facebook, and TikTok in the German market.
• Develop content themes, columns, and posting rhythms (e.g., parenting knowledge, real mom stories, product usage scenarios, midwife/expert perspectives) aligned with brand positioning and local German culture.
• Coordinate content production (copywriting, images, short videos) to ensure language, context, and expression meet the habits of local German users.
• Track content performance (engagement rate, reach, CTR, etc.) and continuously optimize content direction.
• Collaborate with influencers/KOLs/partners on content synergy (e.g., reposts, UGC, campaign content).

German Regional Community Management

• Manage mom/family-related communities in the German market (e.g., Facebook Groups, private communities).
• Build and maintain a healthy, active, and valuable community atmosphere.
• Daily community content operation: topic design, interaction guidance, user Q&A, and feedback collection.
• Deeply understand the needs of German mom users and form a closed loop with brand, product, customer service, and marketing teams.
• Assist in planning online activities (AMAs, expert sharing, community co-created content, etc.).

Weekly Data Reporting & Summary

• Output weekly German social media & community operation reports, including but not limited to:
• Content performance analysis (top-performing content, reasons for underperforming content)
• Community growth and activity
• User feedback and insights (pain points, keywords, potential opportunities)
• Actionable optimization suggestions based on data, not just reviews.

Requirements

Must-Have

• Bachelor's degree or above, preferably in Marketing, Communication, Media, Social Sciences, or related fields.
• Native or near-native German proficiency (C1+), capable of independent content creation and community communication.
• English proficiency as a working language.
• 2–5 years of experience in social media/community operation, with German market experience preferred.
• Familiar with the content mechanisms and basic data logic of Instagram/Facebook/TikTok.

Nice-to-Have

• Experience in maternal and child/women's health/family/Lifestyle-related industries.
• Experience operating local German brands or in the DACH region.
• Ability to independently complete simple short video scripts or content planning.
• Understanding of or interest in German parenting culture, midwifery system, and mom communities.

Who We're Looking For

• Genuine sensitivity to content and users, not just "posting for the sake of it."
• Ability to maintain creativity within structured requirements.
• Data-driven mindset, able to identify problems from numbers.
• Recognition of long-term brand building rather than just short-term traffic bursts.

What We Offer

• Deep participation in the entire process of the brand's growth → trust-building → local precipitation in the German market.
• Highly authorized content and community operation space.
• International team + clear German market strategy.
• A role with growth paths, not just an "executive tool."